Google opens the new DoubleClick Ad Exchange

AnnouncementSeptember 18, 2009Open marketplace to help advertisers get better results and help publishers maximize their revenueToday, Google announced that it is opening the new DoubleClick Ad Exchange, a real-time marketplace for display advertising space.By establishing an open marketplace where prices are set in a real-time auction, the Ad Exchange enables display ad space to be allocated much more efficiently and easily across...

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