X-Men, Idol Are The Objects Of Weekly Google Zeitgeist Desire

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Weekly Zeitgeist: Google Users Have Tv, Movies, And Music On The Brain

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Lights, camera, action!

Announcement
May 23, 2006

Google Introduces Click-to-Play Video Ads on the Google Content Network

Continuing to offer advertisers new ways to reach their target customers, Google today introduced click-to-play video ads in the U.S., Canada and Japan. A new format on the Google content network, click-to-play video ads give advertisers a rich, immersive experience to communicate with target customers. To protect the user experience, click-to-play video ads are user-initiated, so that the quality of user experience is preserved, and advertisers, as a result, get more engaged users and qualified leads. Click-to-play video ads will run on the AdWords auction model and can be targeted to specific sites or contextually. Both targeting models support a geographical targeting overlay, up to the city level. Pricing for click-to-play video ads can be either cost-per-impression or cost-per-click.

It’s easy to get started. An advertiser simply uploads a video file – up to two minutes long – and Google does the rest. Click-to-play video ads will automatically appear on sites within the Google content network that allow image ads. There are no hosting or serving fees, making click-to-play video ads accessible to both large and small advertisers and providing brand advertisers with a richer and more engaging format to communicate their messages. Users who want to view the ads press "play" on the control bar at the bottom of the window to start the video. Advertisers will be able to measure the effectiveness of their video ads by tracking video play-back rates, click-through rates to their destination site, as well as how long users interact with the video.

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Google to Host Investor Conference Call

MOUNTAIN VIEW, Calif. – May 23, 2006 – Google Inc. (NASDAQ:GOOG) will host a question-and-answer session for investors and financial analysts at 11:00 a.m. Pacific Time on Wednesday, May 31, 2006. As part of our ongoing communications with the financial community, we are providing an opportunity for investors and analysts to discuss general business strategy and plans with members of senior management.

"As our CEO Eric Schmidt mentioned during our last earnings call, we would like to offer more opportunities for the investment community to interact with our senior management," said Kim Jabal, Director of Investor Relations, Google. "We hope that this call will be valuable to investors and provide further insights into our business."

The live webcast of Google’s conference call can be accessed at investor.google.com/webcast. The webcast version of the conference call will be available through the same link for approximately two weeks following the conference call, after which time the link will be available from the webcast archive at investor.google.com/webcast_archive.

About Google Inc.

Google’s innovative search technologies connect millions of people around the world with information every day. Founded in 1998 by Stanford Ph.D. students Larry Page and Sergey Brin, Google today is a top web property in all major global markets. Google’s targeted advertising program provides businesses of all sizes with measurable results, while enhancing the overall web experience for users. Google is headquartered in Silicon Valley with offices throughout the Americas, Europe and Asia. For more information, visit www.google.com.

Contacts:

Maria Shim
Investor Relations
650-253-7663
marias@google.com

Jon Murchinson
Corporate Communications
650-253-4437
jonm@google.com

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Hype And Innuendo Mark The Latest Google Zeitgeist

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Wanted: Best break-up stories on Google Video

Announcement
May 16, 2006

Share video content instantly and easily with new web-based video upload features

Starting today, Google is asking users to post their funniest, most ridiculous or compelling break-up stories on Google Video. In the spirit of the romantic comedy, The Break-Up, starring Jennifer Aniston and Vince Vaughn, Google Video and Universal Pictures are teaming up to give users a chance to tell all.

Through June 2, users can upload videos of their favorite break-up tales to video.google.com/thebreakup.html. Check the site daily for new videos that might make your own look tame. User videos will also have the opportunity to make the "Featured Videos" section where the best and most popular videos will be showcased.

"Google Video is the perfect venue for moviegoers to vent their romantic frustrations and create excitement for The Break-Up, one of the most anticipated movies of this summer season," said Doug Neil, Senior Vice President, Digital Marketing, Universal Pictures. "Google Video makes it very easy for users to post their break-up war stories or other video content."

Also today, Google is making it even easier for users to upload and share videos using Google Video. Now users can click the "Upload and share your own videos" link on any Google Video page, and upload their videos in two simple steps. Users will no longer have to download or install any software to upload a video. Videos are instantly available to users so they can share them with friends and family and embed them on blogs and community websites.

For more information about Google Video, visit video.google.com.

For more information about The Break-Up, visit www.thebreakupmovie.net.

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Google to Present at the Goldman Sachs Seventh Annual Internet Conference

MOUNTAIN VIEW, Calif. – May 15, 2006 – Google Inc. (NASDAQ:GOOG) announced today that Dr. Eric Schmidt, Chief Executive Officer, will participate in a question-and-answer session at the Goldman Sachs Seventh Annual Internet Conference. The session is scheduled for 12:55 p.m. Pacific Time on Thursday, May 25, 2006.

To access the live audio webcast of the session, please visit investor.google.com/webcast. The webcast version of the session will be available through the same link for approximately two weeks following the session, after which time Google will include the webcast in the "archive" section of the Google Investor Relations website.

About Google Inc.

Google’s innovative search technologies connect millions of people around the world with information every day. Founded in 1998 by Stanford Ph.D. students Larry Page and Sergey Brin, Google today is a top web property in all major global markets. Google’s targeted advertising program provides businesses of all sizes with measurable results, while enhancing the overall web experience for users. Google is headquartered in Silicon Valley with offices throughout the Americas, Europe and Asia. For more information, visit www.google.com.

Contact:

Maria Shim
Investor Relations
650-253-7663
marias@google.com

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Games And Glitterati Dominate Latest Weekly Zeitgeist

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New Google Search Technologies Make Information Easier to Discover, Organize and Share

MOUNTAIN VIEW, Calif., May 10, 2006 – Today, Google Inc. (NASDAQ: GOOG) announced new technologies to enhance and improve the search experience. Three new products – Google Co-op, Google Desktop 4, and Google Notebook – advance the state of the art in search by helping users worldwide find and share more relevant information. The products all incorporate new capabilities that leverage user communities, enabling users to either share more information with others or benefit from other users’ expertise to improve the accuracy of search results.

The company also introduced Google Trends, a new tool that enables users to examine billions of searches conducted on Google to gain insight into broad search patterns over time.

"Google Co-op and the other new services announced today combine the power of Google’s technology with the context, knowledge, and unique expertise of individuals," said Jonathan Rosenberg, senior vice president, Product Management, Google Inc. "As a result, users can find the information they are looking for – no matter how specialized or specific – faster than ever."

Google Co-op Beta

Google Co-op beta is a community where users can contribute their knowledge and expertise to improve Google search for everyone. Organizations, businesses, or individuals can label web pages relevant to their areas of expertise or create specialized links to which users can subscribe.

Once a user has subscribed to a provider’s content, all of that provider’s labels and subscribed links are added to the user’s search results for relevant queries. These contributions serve as meta information that helps Google’s search algorithms connect users to the most relevant information for their specific query. Users interested in contributing can get started at www.google.com/coop.

For example, a doctor can label web pages related to arthritis, and users who subscribe to that doctor’s information will receive options at the top of the results for more specific information such as "treatment," "symptoms," or "for health professionals" when they enter a relevant query.

As a first step, Google has worked with partners to annotate web pages related to health and city guides and to offer dozens of subscribed links to specialized content such as restaurant and movie information. Going forward, the broader online community will begin building out new topic areas and subscribed links to help improve the way people find and discover information online.

Users can subscribe to content and providers at www.google.com/coop/directory. Google Co-op is available today on all English language Google domains including Australia, Canada, New Zealand, and the United Kingdom.

Google Desktop 4 Beta

Also announced today, Google Desktop 4 beta – available in English, French, Italian, German, Spanish, Dutch, and Brazilian Portuguese – offers another way for users to improve their search experience, by personalizing their desktops with the introduction of Google Gadgets. These gadgets are mini-applications that reside on users’ desktops and deliver a variety of personalized information such as games, media players, weather and news. Google Desktop can also recommend new gadgets and can automatically create a personalized homepage for users based on the subjects they frequently search and access.

Google currently has hundreds of gadgets users can add to their desktops and with the new Google Desktop Gadgets API, developers can easily create and share their own gadgets with other users.

Google Desktop 4 also enables users to:

• Access their Google Gadget content and settings from other computers and protect it from computer crashes by saving it online.
• Add favorite gadgets from their personalized Google homepage right onto their desktops.
• Easily access other Google services from their desktop. For example, users can view upcoming birthdays with the orkut.com gadget, see what’s popular on Google Video, or access their Google Calendar directly on the desktop.
• Manually re-index their computers or remove deleted files from search results.

Additionally, Google Desktop 4 now offers an option for network administrators to disable Search Across Computers on both the consumer and enterprise versions of the product at the network level by simply blocking access to a specific URL.

Google Desktop 4 will be available in additional languages and include more localized features for users around the world as the product evolves. Additional information on the newest version of Google Desktop is available at desktop.google.com.

Google Trends from Google Labs

Available today from Google Labs at www.google.com/trends, Google Trends builds on the Google Zeitgeist to help users find facts and trends related to Google usage around the world. Google Trends enables users to learn how popular a particular search term has been on Google over time and see the relevant news articles that ran on that subject.

"For the first time ever, Google is making it possible to sift through billions of search queries from around the world to see what people are thinking about," said Marissa Mayer, vice president, Search Products and User Experience, Google Inc.

With Google Trends, users will be able to observe the collective interests of all Google users to gain general insight into topics such as people’s preferences on ice cream flavors, American Idol contestants, or the relative popularity of brands and politicians in specific countries.

Google Notebook from Google Labs

Google Notebook is a simple way for users to save and organize their thoughts when conducting research online. This personal browser tool permits users to clip text, images, and links from the pages they’re browsing, save them to an online "notebook" that is accessible from any computer, and share them with others.

Google Notebook is an interactive scratch pad for every website a user visits, offering a single online location to collect web findings without having to leave the browser window. For example, if a user were planning a vacation, she could clip the most relevant materials on the pages she visits and add personal notes to help organize all of her research.

Users can make their Google Notebook public and share the notes they’ve taken with others. As a result, the time and effort put into their research can be harnessed by the online community as a whole.

Google Notebook will be available next week from Google Labs at www.google.com/notebook.

About Google Inc.

Google’s innovative search technologies connect millions of people around the world with information every day. Founded in 1998 by Stanford Ph.D. students Larry Page and Sergey Brin, Google today is a top web property in all major global markets. Google’s targeted advertising program provides businesses of all sizes with measurable results, while enhancing the overall web experience for users. Google is headquartered in Silicon Valley with offices throughout the Americas, Europe, and Asia. For more information, visit www.google.com.

Media Contacts:

Sonya Boralv
sonya@google.com
650-253-1821

Courtney Hohne
courtneyh@google.com
650-253-3260

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Google is a registered trademark of Google Inc. All other company and product names may be trademarks
of the respective companies with which they are associated.

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Google to Host Annual Stockholders Meeting

MOUNTAIN VIEW, Calif. – May 1, 2006 – Google Inc. (NASDAQ:GOOG) announced today that it will hold its annual stockholders meeting on Thursday, May 11, 2006 in Mountain View, California. The meeting will begin at 2:00 p.m. Pacific Time at Google headquarters.

The live webcast of Google’s annual stockholders meeting can be accessed at investor.google.com/webcast. The webcast version of the event will be available through the same link for approximately two weeks following the event, after which time the link will be available from the webcast archive at investor.google.com/webcast_archive.

About Google Inc.

Google’s innovative search technologies connect millions of people around the world with information every day. Founded in 1998 by Stanford Ph.D. students Larry Page and Sergey Brin, Google today is a top web property in all major global markets. Google’s targeted advertising program provides businesses of all sizes with measurable results, while enhancing the overall web experience for users. Google is headquartered in Silicon Valley with offices throughout the Americas, Europe and Asia. For more information, visit www.google.com.

Contact:

Jon Murchinson
Corporate Communications
650-253-4437
jonm@google.com

Maria Shim
Investor Relations
650-253-7663
marias@google.com

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