Google to Present at the Morgan Stanley Technology Conference*

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Google releases its next-generation ad serving platform for publishers

Announcement
February 22, 2010

Key points

• Google announces upgraded ad serving platform, DoubleClick for Publishers (DFP)
• Part of a full suite of products to help publishers maximize online advertising revenues
• New DoubleClick logo unveiled

Today, as part of its efforts to help online publishers maximize advertising revenues from their website content, Google announced its upgraded ad serving platform for publishers – DoubleClick for Publishers (DFP).

DFP is a single platform that upgrades and will replace Google’s existing ad serving products: DoubleClick’s DART for Publishers and Google Ad Manager. The upgraded DFP combines Google’s technology and infrastructure with DoubleClick’s display advertising and ad serving experience.

For larger online publishers, managing, delivering and measuring the performance of ads can be a hugely complicated process. Major online publishers (including social networks, entertainment sites, portals and news sites) use ad serving to manage the complex process of how and when the ads they have sold appear on their websites.

Neal Mohan, Vice President of Product Management at Google, said: "Google wants to help online publishers make the most money possible from their content. The upgraded DFP is part of our suite of products that are designed to help online publishers maximize their advertising revenues. Ad serving is the machinery that powers the online advertising world, so improving that technology can put a lot of money in publishers’ pockets. This upgraded platform is another major milestone in our continuing investment in the display advertising ecosystem."

The upgraded DFP is part of Google’s suite of products – also including AdSense and the DoubleClick Ad Exchange – to help online publishers maximize their advertising revenues across all their ad space, whatever their size and however they choose to sell their ad space.

It includes a wide variety of key features that will help enable publishers to get the most value out of their online content:

• A new interface that has been completely redesigned to save time and reduce errors.
• Far more detailed reporting and forecasting data to help publishers understand where their revenue is coming from and what ads are most valuable.
• Sophisticated algorithms that automatically improve ad performance and delivery.
• A new, open, public API which enables publishers to build and integrate their own apps with DFP, or integrate apps created for DFP by a growing third-party developer community (apps under development today include sales, order management and workflow tools).
• Integration with the new DoubleClick Ad Exchange’s "dynamic allocation" feature, which maximizes revenue by enabling publishers to open up their ad space to bids from multiple ad networks. Dynamic allocation is described in this document.

DFP comes in two flavors, tailored for different publishers’ needs:

• DFP – for larger online publishers, to which current DART for Publishers customers will be upgraded over the next year.
• DFP Small Business – a simple, free version designed for growing online publishers, to which we will be upgrading Google Ad Manager customers.

To reflect Google’s continued investment in DoubleClick’s products and the central role of DoubleClick’s technology products within Google’s display advertising business, Google is also today unveiling some changes to the DoubleClick logos – including typset changes, incorporating a new "by Google" theme, and retiring the "DART" brand.

Media Contact:

Rob Shilkin
rshilkin@google.com
+1.212.565.4091

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Google Closes On2 Technologies Acquisition*

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Google to Present at the Goldman Sachs Technology and Internet Conference*

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Exploring Vancouver & Whistler: Google unveils Street View, up-to-date medal & event info, website for users

Announcement
February 9, 2010

Tools include slope-level imagery of Whistler Mountain using new Street View snowmobile

To help make information about the Games accessible and useful, Google released a new website and tools for sport fans around the world. The tools include a new website, available in 40 languages and combining up-to-date information and rich visuals—from Street View imagery of the competition venues to medal counts and news.

Google also introduced mountaintop Street View imagery from parts of Whistler Mountain. These images were the first collected by the newest experimental Street View system, a snowmobile equipped with state-of-the-art photographic and GPS technology. Games fans, skiers and snowboarders around the world can now pan across several Whistler runs as if they were there, and wind through Whistler Village and Whistler Creekside at the bases of Whistler Blackcomb Mountains. Google collected this imagery in partnership with Whistler Resort Municipality and Whistler Blackcomb Mountains.

Google’s website with information about the Games in Vancouver and Whistler also features:

• A gadget with up-to-date event, medal-count and athlete information, visuals of each venue and Google News updates, which people can add to iGoogle or embed in a website
• Competition venues in Street View and modeled in 3D in Google Earth (also featured on Vancouver2010.com)
• Real-Time Search results for the Games, combining tweets, news stories and blog posts
• Links to Twitter and Facebook so people can easily share the website with their friends
• A regularly updated Picasa gallery with photos from the Games, both from people attending the Games (simply use the tag "wintergames2010" when uploading photos) and from Google News
• Favourite Places in Google Maps, with "best of Vancouver" maps from 10 local experts including past Olympians

Up-to-date medal counts, schedules and event results in 30 languages are available simply by searching on Google throughout the Games for specific sports, countries or the Games generally. Users around the world can also look forward to a special doodle each day from February 12 to 28, in celebration of the Games.

For those in Vancouver during the Games, Google has created a special transit trip-planner in Google Maps using updated routes and schedules for Vancouver, Whistler and the Olympic bus network. These transit directions are available at maps.google.com under "Get Directions", or at google.com/transit. Riders should be sure to check the official Vancouver 2010 website, Vancouver2010.com, for any scheduling or route changes before starting their trips.

More details are on the Official Google Blog. Enjoy the Games!

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Announcing Third Annual US Doodle 4 Google Competition

Announcement
February 3, 2010

Today, Google is kicking off the third annual Doodle 4 Google competition. Doodle 4 Google is a competition open to K-12 students in U.S. schools who are invited to create their own Google doodle inspired by the theme, "If I Could Do Anything, I Would . . ." A "doodle" is the logo design that appears on the Google homepage periodically to celebrate special events, holidays, or the lives of artists and inventors.

New to this year’s competition is the addition of expert jurors such as Eric Carle, the creator of the "Very Hungry Caterpillar," who will help determine the top 40 Regional Finalists. Other expert jurors include well known illustrators, cartoonists and animators like Dr. Seuss Enterprises, The Sesame Workshop, DC Comics(creators of Wonder Woman, Batman, and Superman), King Features: Popeye and Betty Boop, Charles Schulz’s PEANUTS, Paul Frank Industries, Barbie-Mattel and Pixar Animation Studios who are the creators of Toy Story 3.

All schools in the U.S. (including private schools and homeschools) that register will have the chance to participate. Students’ doodles will be judged on artistic merit, creativity, representation of the theme, and other criteria. A panel of Google employees will select the 400 State Finalists, and the Expert Jurors will select the top 40 Regional Finalists. Finally, the public will help select the four national finalists. The one National Winner will be selected by Google executives and will be announced at an event held in the Google New York office on May 26, 2010. More information can be found on the Doodle 4 Google website :

This year’s winner will receive:

• $15,000 college scholarship
• $25,000 technology grant to the champion doodler’s school
• a chance for his/her doodle to appear on the Google.com homepage on May 27, 2010
• a laptop computer
• a Wacom digital design tablet
• a t-shirt with his/her doodle printed on it

For the first time in the history of the competition, Google will be giving out eight (8) Extra Credit: Technology Booster awards in the form of netbook computers for schools that submit the maximum number of doodles by March 10, 2010 and have students that are selected to be a 400 State Finalist.

For the second year in a row, Google is partnering with the Smithsonian’s Cooper-Hewitt, National Design Museum to showcase the 40 Regional Finalists’ artwork in a public art exhibition from May 27 to July 8, 2010 in New York city. The 40 Regional Finalists along with a parent will be flown to an awards event at the Google office in New York City on May 26. Doodle 4 Google is the celebration of the intersection of art, design and technology, so joining forces with Cooper-Hewitt – a leader in encouraging the next generation of designers and advancing public understanding of design – is a natural fit.

Only students from registered schools can enter the contest. Teachers should go to www.google.com/doodle4google to register their school by 11:59:59 P.M. Pacific Time (PT) on March 17, 2010. Parents and children interested in participating should pass this link on to their teachers. Teachers must sign up on behalf of their students and submit their students’ doodles and completed entry forms by March 31, 2010 11:59:59 P.M. Pacific Time (PT).

For more information, have a look at our Official Google Blog post.

Media Contact:

Google Press Center
press@google.com
+1.650.930.3555

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