The New and Improved AdWords Interface: Faster, Easier, and More Exciting New Features

Announcement
July 30, 2009

Today Google announced the removal of the “beta” label from its new interface for AdWords, the flagship advertising program that enables businesses of all sizes to find customers online. The new version of the AdWords web interface, the online application through which advertisers monitor and manage their online marketing campaigns, began public testing in November 2008 and is currently available to nearly all advertisers worldwide.

By listening closely to advertiser feedback and iterating rapidly, Google has redesigned the AdWords interface with the goal of making account management faster, clearer and more intuitive. To that end, campaign navigation is now simpler, data more accessible, and many new features have also been added.

Among the enhanced and new features are the following:

• Performance graphs: Quickly recognize trends in your account performance via custom graphs on every page
• Roll-up tabs: Identify top priorities by viewing and editing all keywords, placements or ads in an account on a single tab
• In-line editing: Make faster adjustments with single-click editing that doesn’t require loading a separate page
• Networks tab: Improve performance on the content network by looking at site-level statistics and making changes directly from your reports
• Filters: View only the keywords, ads or other parts of your account that meet or miss the performance thresholds you specify
• Spreadsheet editing: Make efficient bulk edits to keyword lists by using spreadsheets directly in your account
• Location extensions: Make ads locally relevant by including business addresses with your ads
• Custom alerts: Flag real-time changes in key metrics to stay on top of trends in your performance and quickly take corrective action

"The new AdWords interface has given us huge gains in efficiency,” said Alex Mann, CEO, ClickTime. “We’re spending less time navigating the system and more time making good decisions."

We encourage new advertisers who have yet to try online marketing to sign up for AdWords and check out the new features. Starting today, we’ll also begin requiring more existing advertisers to use the new interface exclusively.

While the changes do not affect how ads run, we hope that the updates provide advertisers with clearer insight into their ad campaigns and simpler ways to take action. We also remain committed to constantly improving our advertising offerings to help advertisers effectively manage their accounts. With the new AdWords interface infrastructure in place, we’ll continue to experiment, solicit feedback and introduce additional features over time – regardless of the new interface’s graduation from beta status.

To learn more about the new AdWords interface, visit www.google.com/adwords/newinterface/ or sign up for a free webinar session at sites.google.com/site/newinterfacewebinars/. You can also read more about this on our AdWords blog at adwords.blogspot.com/2009/07/new-interface-thursday-bye-bye-beta.html.

Google and Google AdWords are trademarks of Google Inc. in the United States and/or other countries. All other company and product names may be trademarks of respective companies with which they are associated.

Google Media Contact:

Deanna Yick
dyick@google.com

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Explore the Moon in Google Earth

Announcement
July 20, 2009

Forty years ago today, on July 20, 1969, the world watched as the crew of Apollo 11 took the first human steps on the surface of the Moon. In celebration of this historic occasion, Google is launching Moon in Google Earth, an interactive 3D atlas of the Moon, viewable with Google Earth 5.0. Moon in Google Earth was announced today at the Newseum, in Washington, DC, where Apollo 11 astronaut Buzz Aldrin, Google Senior VP of Engineering Alan Eustace, NASA Deputy Administrator Lori Garver, A Man on the Moon author Andrew Chaikin, and space tourist Anousheh Ansari delivered remarks.

With Moon in Google Earth, users can explore a virtual Moonscape, follow guided tours from astronauts Buzz Aldrin (Apollo 11) and Jack Schmitt (Apollo 17), see the latest rover concepts by teams competing in the Google Lunar X-PRIZE, view high-resolution ‘Street View’ style panoramic photos, watch previously unreleased video footage captured from the lunar surface, and much more. Moon in Google Earth will also incorporate a complete lunar terrain data-set by Kaguya LALT, produced by JAXA / NAOJ, which will serve as the atlas’ base-map. Whether they are rediscovering the iconic moments in the history of Moon exploration or learning about them for the first time, Moon in Google Earth enables users to better understand the Moon, and our relationship to it, with an immersive, 3D experience.

“Forty years ago, two human beings walked on the Moon. Starting today, with Moon in Google Earth, it’s now possible for anyone to follow in their footsteps,” said Moon in Google Earth Product Manager, Michael Weiss-Malik. “We’re giving hundreds of millions of people around the world unprecedented access to an interactive 3D presentation of the Apollo missions.”

The most recent tool to have been developed as a result of the Space Act Agreement between Google and NASA, Moon in Google Earth enables information about the Moon to be accessible to anyone in a unique three-dimensional context.

”Today’s announcement builds on the ongoing relationship with Google that Ames Research Center initiated in November 2006 when we signed a Space Act Agreement to foster collaboration with our Silicon Valley neighbor,” said S. Pete Worden, Director of NASA Ames Research Center, Moffett Field, Calif. “We’re excited to be a part of this latest chapter in Google’s efforts to bring virtual exploration of the Moon to anyone with a computer.”

In addition to satellite imagery and terrain, the following layers can be explored with Moon in Google Earth:

• Featured Satellite Imagery – Explore overlaid satellite imagery and detailed descriptions of selected areas on the Moon from Arizona State University’s “Lunar Image of the Week”
• Spacecraft Imagery – View selected imagery captured by the Apollo Metric Camera, Clementine, and the Lunar Orbiter.
• Apollo Missions – Travel back to the Apollo era and discover the landing sites of Apollo missions 11-17. Explore “Street View”-style panoramic images, watch previously unreleased footage from Spacecraft films , and read about the places astronauts saw on their trips to the Moon.
• Guided Tours – Take a narrated tour of the Moon from Apollo astronauts Buzz Aldrin (Apollo 11) and Jack Schmitt (Apollo 17).
• Historic Maps – Discover Apollo-era geologic and topographic maps of the Moon that were used in mission control for trips to the Moon.
• Human Artifacts – Learn about the various types of exploratory equipment that humans have left on the Moon and where those objects can be found today. Artifacts from the United States, the Soviet Union, China, the EU, Japan, and India are included, some of them as 3D models.

To experience Moon in Google Earth, open Google Earth 5.0 and switch modes from “Earth” to “Moon” on the top toolbar. To learn more about Moon in Google Earth, visit earth.google.com/moon. Google Earth 5.0 can be downloaded at earth.google.com.

For more information, have a look at our blog posts on the Official Google Blog and the Google Lat Long blog

You can also get broadcast quality b-roll at the Newmarket

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Google Announces Second Quarter 2009 Results*

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Google to Announce Second Quarter 2009 Financial Results

MOUNTAIN VIEW, Calif. (July 7, 2009) – Google Inc. (NASDAQ: GOOG) today announced that it will hold its quarterly conference call to discuss second quarter 2009 financial results on Thursday, July 16, 2009 at 1:30 p.m. Pacific Time (4:30 p.m. Eastern Time).

The live webcast of Google’s earnings conference call can be accessed at investor.google.com/webcast.html. The webcast version of the conference call will be available through the same link following the conference call.

Following the earnings conference call, Google will host an additional question-and-answer session at 3:00 p.m. Pacific Time (6:00 p.m. Eastern Time) to provide an opportunity for financial analysts to ask more detailed product and financial questions. This follow-up call will also be webcast and available at investor.google.com/webcast.html.

About Google Inc.

Google’s innovative search technologies connect millions of people around the world with information every day. Founded in 1998 by Stanford Ph.D. students Larry Page and Sergey Brin, Google today is a top web property in all major global markets. Google’s targeted advertising program provides businesses of all sizes with measurable results, while enhancing the overall web experience for users. Google is headquartered in Silicon Valley with offices throughout the Americas, Europe and Asia. For more information, visit www.google.com.

Contacts:

Maria Shim
Investor Relations
650.253.7663
marias@google.com

Jane Penner
Corporate Communications
650.214.1624
jcpenner@google.com

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Google is a registered trademark of Google Inc. All other company and product names may be trademarks of the respective companies with which they are associated.

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